In the bustling heart of Bogotá, a vibrant recycling warehouse serves as a backdrop for Sara Samaniego’s energetic videos. Known to her fans as Marce the Recycler, Samaniego has emerged as a prominent influencer, transforming how Colombians view recycling. At 32, she operates from a colorful warehouse filled with plastic, glass, and newspapers, using her signature blue jumpsuit and passionate persona to film engaging content that resonates with hundreds of thousands across platforms like Instagram, TikTok, and YouTube.
Samaniego’s rise has brought significant attention to the critical issue of waste management in Colombia. With the country's reliance on over 26,000 informal recyclers due to the absence of a scheduled government collection service, her message encourages a cleaner, more organized approach to waste. Her engaging persona and educational efforts have not only sparked interest but also offered a spotlight on the often-overlooked community of informal recyclers who play a crucial role in the recycling ecosystem.
Through her creative content, Samaniego embodies the importance of proper waste separation, effectively blending education with entertainment. Awarded for her influential work and frequently recognized on the streets by fans, Marce the Recycler is more than a social media personality; she is a powerful advocate for environmental awareness in Latin America.
