AI anti‑drug clip draws criticism for "making drugs look attractive"

Hong Kong correctional authorities released an AI‑generated anti‑drug video on 26 June to coincide with the United Nations International Day Against Drug Abuse and Illicit Trafficking. While the clip sought to warn viewers about the dangers of street drugs, it was widely criticised for using flashy graphics, upbeat music and a glossy aesthetic that seemed to romanticise drug use.

BBC Chinese‑service reporter Martin Yip recounts how the video stirred outcry on social media. Viewers reported that drug‑related visuals appeared too appealing and suggested the clip’s purpose was undermined. Authorities have clarified that the piece was not meant to glorify drugs, but the criticism has prompted an internal review of the AI‑generation process.

The controversy underscores the need for greater caution when leveraging artificial‑intelligence tools in public‑health campaigns. A visual style that unintentionally glamours illicit behaviour can erode trust and impair the intended deterrence effect, experts say.